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Light, dark, black, white, heads, tails, right, wrong – you choose!

by Rob Smith | Jan 6, 2016 | Consumer Psychology

There are a few things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a five-a-side team at some point. But...

Belonging and Brand Loyalty – why it’s so important to us all

by Rob Smith | Oct 9, 2013 | Consumer Psychology

Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out of...

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