by Rob Smith | Jun 29, 2016 | Latest News
Customer loyalty and your brand in post referendum Britain. The way in which consumers make decisions has never been more vital to understand. Smart brands will protect and reassure their loyal customers and recruit new customers from competitors who have been caught...
by Rob Smith | Jun 6, 2016 | Consumer Psychology
It doesn’t matter what industry you operate in, or what you sell, consumer psychology research shows that there are three core groups of buyers; all of whom can be characterized by the “pain” they experience when purchasing something. Whether you’re working in...
by Rob Smith | Feb 16, 2016 | Consumer Psychology, Latest News
How do you know if Marketing really works? If you’ve ever been asked that question (we know we have), then here’s your response. Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...
by Rob Smith | Jan 23, 2016 | Consumer Psychology
When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late 1980’s in the middle of the Thatcher Government, a year...
by Rob Smith | Jan 6, 2016 | Consumer Psychology
There are a few things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a five-a-side team at some point. But...
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