by Rob Smith | Dec 4, 2015 | Consumer Psychology
When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise myself on it. I started to properly understand why owning one would make my life better in...
by Rob Smith | Dec 13, 2013 | Consumer Psychology
There seems to be a pattern emerging with my blogs – as they all seem to start with some episode of my childhood. So in thinking about what direction to take this one (I want it to end in a VERY happy place), I thought that I’d start with a VERY dark day from my...
by Rob Smith | Nov 13, 2013 | Consumer Psychology
As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough.Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...
by Rob Smith | Nov 4, 2013 | Consumer Psychology
There’s an old story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling with) Half fill a pan...
by Rob Smith | Oct 25, 2013 | Consumer Psychology
Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of survival strategies –...
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