by Rob Smith | Jun 29, 2016 | Latest News
Customer loyalty and your brand in post referendum Britain. The way in which consumers make decisions has never been more vital to understand. Smart brands will protect and reassure their loyal customers and recruit new customers from competitors who have been caught...
by Rob Smith | May 27, 2016 | Consumer Psychology
Labelling your customers is a BAD IDEA, right? …WRONG! Consumer psychological research shows us that people actually like to be labelled. Not only that, but once they have been labelled, they are more likely to take part in their ‘group’s’ message, if they feel...
by Rob Smith | Apr 28, 2016 | Consumer Psychology
So here’s how we got that 2.8% uplift in response! Thanks for clicking through to the solution. By way of an explanation, we’ve written this blog about social norms, nudges and ‘that’ email in particular. Enjoy! A little of the same goes a long...
by Rob Smith | Jan 23, 2016 | Consumer Psychology
When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late 1980’s in the middle of the Thatcher Government, a year...
by Rob Smith | Jan 6, 2016 | Consumer Psychology
There are a few things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a five-a-side team at some point. But...
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