by Rob Smith | Dec 4, 2015 | Consumer Psychology
When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise myself on it. I started to properly understand why owning one would make my life better in...
by Rob Smith | Dec 13, 2013 | Consumer Psychology
There seems to be a pattern emerging with my blogs – as they all seem to start with some episode of my childhood. So in thinking about what direction to take this one (I want it to end in a VERY happy place), I thought that I’d start with a VERY dark day from my...
by Rob Smith | Oct 25, 2013 | Consumer Psychology
Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of survival strategies –...
by Rob Smith | Oct 18, 2013 | Consumer Psychology
I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger’s cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work:...
by Rob Smith | Oct 9, 2013 | Consumer Psychology
Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out of...
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