by Rob Smith | Jun 2, 2020 | Consumer Psychology
Leaders by definition lead. However, in order for that to be supported by the rest of us, there has to be consensus and trust. So what happens when collective trust is broken at a time of national emergency? At heart, I’m an evolutionary psychologist. In short that...
by Rob Smith | Jun 6, 2016 | Consumer Psychology
It doesn’t matter what industry you operate in, or what you sell, consumer psychology research shows that there are three core groups of buyers; all of whom can be characterized by the “pain” they experience when purchasing something. Whether you’re working in...
by Rob Smith | May 27, 2016 | Consumer Psychology
Labelling your customers is a BAD IDEA, right? …WRONG! Consumer psychological research shows us that people actually like to be labelled. Not only that, but once they have been labelled, they are more likely to take part in their ‘group’s’ message, if they feel...
by Rob Smith | Apr 28, 2016 | Consumer Psychology
So here’s how we got that 2.8% uplift in response! Thanks for clicking through to the solution. By way of an explanation, we’ve written this blog about social norms, nudges and ‘that’ email in particular. Enjoy! A little of the same goes a long...
by Rob Smith | Feb 16, 2016 | Consumer Psychology, Latest News
How do you know if Marketing really works? If you’ve ever been asked that question (we know we have), then here’s your response. Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...
by Rob Smith | Jan 23, 2016 | Consumer Psychology
When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late 1980’s in the middle of the Thatcher Government, a year...
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