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Hungry Rats, Stamp Collecting & How Easily We Are Manipulated

by Rob Smith | Nov 13, 2013 | Consumer Psychology

As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough.Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...

Frogs, fried chicken, fags, F1 and find the lady!

by Rob Smith | Nov 4, 2013 | Consumer Psychology

There’s an old story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling with) Half fill a pan...

Freudian Ghostbusters, your brain – and what it really thinks about the food you eat!

by Rob Smith | Oct 25, 2013 | Consumer Psychology

Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of survival strategies –...

Cats, Google and the pleasure to be found in a worldwide computer meltdown

by Rob Smith | Oct 18, 2013 | Consumer Psychology

I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger's cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work: The...

Belonging and Brand Loyalty – why it’s so important to us all

by Rob Smith | Oct 9, 2013 | Consumer Psychology

Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out of...

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