Hungry Rats, Stamp Collecting & How Easily We Are Manipulated
As far as most of the coffee shops, restaurants and cafes where I live go, simply buying something from them isn’t good enough.Gone are the days when it was just a matter of “Can I have a one of those with red sauce please?” “Yes please, I’d love a bag” ‘Thanks very...
Frogs, fried chicken, fags, F1 and find the lady!
There’s an old story about boiling frogs that got me thinking about why I’m absolutely sure there are less crisps in my packet. Allow me to demonstrate: You will need: Frogs (around 20) A large saucepan Water A net (the type you go rock pooling with) Half fill a pan...
Freudian Ghostbusters, your brain – and what it really thinks about the food you eat!
Our brain is a truly amazing bit of kit. As true as that statement is, I’m guessing as a Masters Student, I’m probably going to need to add a bit of detail. Fine tuned over millions of years of evolution and totally ruthless in its pursuit of survival strategies –...
Cats, Google and the pleasure to be found in a worldwide computer meltdown
I’m guessing that anyone remotely interested in Psychology would have had to be living in a box with Schrödinger's cat, to have missed out on Behavioural Modification theory. Specifically Operant Conditioning, a term coined by B. F. Skinner in his seminal work: The...
Belonging and Brand Loyalty – why it’s so important to us all
Now let’s start at the beginning; and by the beginning, I really mean the very beginning. You see, I’m a massive fan of Evolutionary Psychology. The more I read, the more I feel that it intuitively makes sense. It’s a psychological school of thought born out of...