The Dominic Cummings and goings of political trust
Leaders by definition lead. However, in order for that to be supported by the rest of us, there has to be consensus and trust. So what happens when collective trust is broken at a time of national emergency? At heart, I’m an evolutionary psychologist. In short that...
Turbulent Times or a Festival of Opportunity?
Customer loyalty and your brand in post referendum Britain. The way in which consumers make decisions has never been more vital to understand. Smart brands will protect and reassure their loyal customers and recruit new customers from competitors who have been caught...
Customer purchase decisions!.. and a simple thought
It doesn’t matter what industry you operate in, or what you sell, consumer psychology research shows that there are three core groups of buyers; all of whom can be characterized by the “pain” they experience when purchasing something. Whether you're working in the...
Love your customers? – then put a label on them!
Labelling your customers is a BAD IDEA, right? ...WRONG! Consumer psychological research shows us that people actually like to be labelled. Not only that, but once they have been labelled, they are more likely to take part in their ‘group’s’ message, if they feel...
Social norms, a nudge and a 2.8% uplift in response
So here's how we got that 2.8% uplift in response! Thanks for clicking through to the solution. By way of an explanation, we've written this blog about social norms, nudges and 'that' email in particular. Enjoy! A little of the same goes a long way! A little while ago...
The Pepsi Paradox – proof marketing works!
How do you know if Marketing really works? If you’ve ever been asked that question (we know we have), then here’s your response. Relax knowing that your answer is based on real scientific studies and is the nearest thing we can give to a cast iron and scientific...
Our love of luxury brands is genetic!
When I first graduated and was setting off to make my way in the world, someone once gave me this piece of advice; well more a way of scoring how you’re doing in life. To put it into context, it was in the late 1980’s in the middle of the Thatcher Government, a year...
Light, dark, black, white, heads, tails, right, wrong – you choose!
There are a few things that I totally adore in my life; and lumped in with the more obvious ones are old sit coms and old adverts. I’m sure that there’s some deep rooted reason for this that harks back to me not being picked for a five-a-side team at some point. But...
Spiders, Tigers, Snakes & time to focus!
When I was in junior school, I went shopping with my family and saw something that not only grabbed my attention, but burnt its way into all my thoughts. I began to visualise myself on it. I started to properly understand why owning one would make my life better in...
School Dinners, Mickey Mouse, Those Red Shoes & Ken Dodd
There seems to be a pattern emerging with my blogs – as they all seem to start with some episode of my childhood. So in thinking about what direction to take this one (I want it to end in a VERY happy place), I thought that I’d start with a VERY dark day from my...